While the world’s best players take their seats at the Triton Poker Series, a different kind of game is playing out behind the scenes, one powered by real-time data, sharp insights, and a commitment to delivering maximum value to sponsors.
Triton has renewed its partnership with Shikenso Analytics, the German-based analytics company known for tracking and valuing brand exposure using AI-powered tools. The extension marks another step forward in Triton’s efforts to raise the bar for sponsorship delivery and transparency across its global events.
A TOUR BUILT FOR MOMENTS — AND METRICS
Founded in 2016, the Triton Poker Series has grown into the most prestigious high-stakes tour in the game. With cinematic broadcasts, international stops, and record-breaking prize pools, it’s not just players who pay attention, sponsors do too.
From WPT Global, GTO Wizard, and Jacob & Co. to future brand partners, Triton is built to deliver real impact across every touchpoint, livestreams, social clips, merchandise, and on-ground activations.
That visibility is global. But the question every sponsor eventually asks is: how much of it actually matters?
ENTER SHIKENSO
Based in Germany, Shikenso Analytics helps answer that. The company uses AI-based software to break down exactly how much exposure a brand receives — not just whether a logo appeared on screen, but how long, where it was placed, and how it performed across channels.
It’s not theory. It’s actionable data. And it’s changed the way Triton measures success.
“At Triton, we are in the constant pursuit of excellence as we build the Pinnacle of Poker. In the past year, Shikenso’s technology has given us the clarity and confidence to demonstrate immense brand value to partners and push the boundaries of what’s possible in poker entertainment. We look forward to a continued partnership,” said Andy Wong, CEO at Triton Poker Series.
DATA THAT STACKS UP
Every detail counts. Whether it’s a well-timed logo placement on a final table stream or how a brand shows up in behind-the-scenes content, Shikenso’s tech tracks it, and translates it into numbers sponsors can actually use.
For Triton, it’s about more than reporting. It’s about accountability and refinement. Knowing what’s working. Knowing where to double down.
“We're thrilled to continue our work with Triton Poker Series. Their dedication to innovation and excellence aligns perfectly with our vision to transform sponsorship measurement. Together, we’re enabling more intelligent decisions for brands in one of the world’s most nail-biting sports,” said Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics.
BUILT FOR WHAT’S NEXT
As the fields grow and the streams light up across the globe, Triton is making sure our sponsors get more than just airtime, they get value that stacks up.
And with Shikenso in our corner, that value isn’t just visible. It’s measurable.
